It is common knowledge that content is king. Websites ought to use quality content to entice both the search engines and their site visitors. However, quality content cannot thrive alone, and it often needs help in the form of links to increase domain traffic. While most people concentrate on external links to improve traffic and site credibility, they often neglect the many benefits that using internal links has to offer.
Here are three reasons you need to use more internal links in your search engine optimization strategy.
They Increase the Navigability of Your Website
Internal links help users navigate from one page on your website to another with minimal friction. It sounds simple but it is a technical undertaking by agencies like Sievers Creative. By using simple and engaging anchor texts, you can urge your visitors to look at other related content to whatever they are searching. Furthermore, it helps in preventing the duplication of information on two pages.
They Will Reduce Site Bounce Rates
Bounce rates are the rates at which site visitors visit your site using a single page and leave using the same page. High bounce rates can be detrimental to your ranking as search engines will see your website as less credible compared to others with low bounce rates. Using internal links will help link your visitors to related content on your website which makes them end up spending more time on your website. In the long run, this will improve your domain authority.
They Increase the Website’s Conversion Rates
Internal links help increase the time a visitor spends on your website. When they are going through content on one part of your website, the internal links will redirect them to related and quality content. In the process, this increases the probability that a visitor will turn into a conversion and earn you some revenue. Just be sure that your site pages load fast enough to take advantage of this factor.
While quality content will improve your site’s credibility, using internal links will make it more available to your visitors. Furthermore, it will help improve your site’s rankings by reducing bounce rates. Look at internal links if you’re trying to lessen your bounce rate, and get to enjoy the above and more benefits.