Tag Archives: seo

Up Your SEO Game in the Last Quarter of the Year

SEO in DenverThe last few months of the year are perfect for e-commerce sites, as they’re a prelude to the sale and holiday seasons. They’re also the last chances to raise annual sales.  Retailers will be competing with sales left and right, website after website.

As the shopping rush raises your traffic, you need to match the golden opportunity to an upgraded SEO strategy. And, you can do so by making a few simple adjustments. Here’s a list of them.

It’s All in the Sale

Digital marketing agencies like Denver Data Web agree that content is a huge part of a knockout SEO strategy, and it can’t ring truer during the season. It’s when your visitors take note of what you have to offer, and what better way to keep them up to date than to post content regularly?

The holidays are a time when your customers want to see special offers the most, which is also why you can expect higher sales, in addition to higher traffic. When it comes to announcing sale and discount offers, remember to:

  •  Have a clear call to action

–      You need to encourage your customers to add products to their carts almost immediately after they click on your page. If you’re selling specific brands, include a direct link to their site/page that says what they need to do to get the item.

  • Mind your keywords

–      Research on keywords that generate searches during the holidays. Sales and discounts are obvious picks, but to make your page specific to customers, learn what they look for on your page. Integrate that with what you offer.

  • Talk about time

–      Make it clear that your sale/offers will last only until a certain period of time. If you’re thinking of extending it, make an announcement and have your visitors share it.

Don’t Keep Up With the Rush

The rush is for the customers, not you. Once you have a list of keywords and a clear idea of what you want to offer, get around to writing your spiels (yes, even those you intend to publish on Christmas). This saves you a lot of time, as you’ll just have to hit “publish” when your customers begin their shopping sprees. No need to scramble for words and risk having embarrassing posts.

Mobilize

Mobile e-commerce makes up a big percentage of US e-commerce. To get the most out of this trend, make sure your website is mobile-friendly, as your customers are likely to be doing last-minute shopping in the car, with their smartphones in tow. You won’t want to pass up the chance.

Leveling up your digital marketing strategy will get you ready for a haul in the last few months of the year. Get started before the rush comes, and you’ll be sure to get the most out of it.

SEO Tasks: Let the Experts Do Them

SEO Tasks in PerthYou’ve just built a website for your business, and you want to earn high rankings in search engines. For this, you’re trying to educate yourself about the numerous SEO techniques that you should apply. While you’re making a wise move, know that it is wiser to hire a professional instead. You may want to consider the service of an SEO agency. Perth has a number of experts who can truly help you attain your goals for your business website.

Having doubts? Below are the benefits of hiring an SEO agency:

  • You get to save a lot of time.

Doing SEO is not an easy task. There are many things you need to understand, and it will take time before you can correctly apply all of them. Should you hire an agency, you can focus on other equally important things. All you need to do is choose the best agency for you, and everything will be well.

  • SEO professionals can deliver better results.

Of course, you can do SEO if you really want to. But professionals know better than you do; hence, they can produce better results. There are a lot of things they can do for your website – things you can’t do on your own.

  • You can expect high-quality work.

As the previous item implies, SEO professionals are knowledgeable people. And so, you can expect them to do their assignments fast and efficiently. You can even raise your standards depending on your goals for your website and the level of your service provider’s knowledge and skills. Reality check: No one can expect that from amateurs like you.

  • You waste no effort.

Try to do the job, and you’ll end up having to repeat some steps. Worse, you might need to review your notes to make sure you understood some ideas correctly. Hiring an SEO agency can save you from such unfavourable happenings. The experts you’ll be working with know what they’re doing; hence, no amount of effort will be wasted.

These are just some of the many advantages of hiring an SEO agency to work on your website. Yes, it’s good to learn about SEO; but don’t try to do it yourself during the learning process. Stop being doubtful, and talk to an expert now.

3 Ways to Amp Up Your Online Marketing This Christmas

Online Marketing

Online MarketingIsn’t it beginning to feel a lot like Christmas? The holiday season is now only a few weeks away. Christmas songs are already playing, mistletoes are now hanging, and carolers are preparing to sing their jingles. As a business owner, you should be stepping up your online marketing campaign and using the season to attract and impress more customers.

Here are some strategies to get you started:

Better Use of Facebook Ads

People are spending more time on Facebook this Christmas season to reach their family and friends. What you must know is that Facebook recently updated how they define CPC or cost per click in their paid ads. What qualifies as “clicks” includes only apps and websites. This will help businesses better understand how well their Facebook ads are doing.

More Knowledge about Shopping Patterns

As PRCaffeine.com explains, hiring a Minnesota SEO company can help you evaluate the unpredictable shopping patterns of your customers. Working hand in hand with experts will provide you with a better understanding of market behaviors, which can provide you with more strategies. The upcoming Christmas season is a crucial time for everyone in the market. Knowing the latest market trends will help you produce optimal results.

Join the Instagram Bandwagon

Businesses can now advertise on Instagram, and there is no reason not to this Christmas. More and more people will join, while current users will likely post more pictures. As such, your ads will have an increase in visibility. The current click through rate average is 2.48%, which is twice as high as other social media ad averages. Make sure to use high quality, eye-catching images to engage more people.

Competition will get tougher this Christmas time—another reason for you to follow these tips and keep up. As long as you work with a solid strategy, all your hard work and investment will pay off.

How to Pick an SEO Consultant

SEO Consultant in Australia

SEO Consultant in Australia Many SEO specialists and digital marketing agencies understand the importance of having an online presence in today’s business realm. They offer comprehensive services at reasonable rates and have satisfied an impressive number of clients. As a business owner, how do you pick one? Here are a few things to consider.

Specialisation and Scope of Services

In finding an SEO or digital marketing firm, know the specialisation and their employees’ knowledge about the industry. Dig up information about the company through online forums and comments on their social media profiles. The effective use of big data platforms is certainly a plus, since it can bring you closer to your clientele.

Some companies offer free consultations just so you can gauge how to work with them and what they can offer.

Past Projects

Most digital marketing firms post a list of their clients on their website. What you can do is check out the sites of their clients. Take note of the layout of the pages, the entries for the blog or news section, and then think about the website that your company needs. By checking the sites of a company’ different clients, you can judge if the firm has the chops to pull off your would-be website because it is, after all, the virtual face of your brand, according to Bambrick Media.

Rates

Let’s face it, many of the SEO consultants you’ll encounter are good at what they do, having worked with a plethora of clients and being in the industry for years. The rates could be the difference maker in this scenario. Check out the different packages offered by various companies, including the rates. Soon, you’ll get to narrow down your choices.

To grow your business, you need to improve your online presence. And a great SEO firm can help you with that.

5 Proven and Tested SEO Strategies to Use

seo

seoNo matter what business you own and operate, you need to build a website and a great online presence to grow it. One marketing method that can help you achieve this is search engine optimization. Here are some ways to help you develop an effective SEO strategy for your website:

Use Optimal Keywords

Google AdWords Keyword Planner and many other keyword search tools are available to help you determine which search phrases suit specific content and web pages. Use these resources to make sure your website ranks high on search results.

Include Keywords Naturally

Keyword stuffing will bring you nowhere. What you must do is organically place your keywords in your content not more than two times. Make sure it is not forced, though. It must still fit naturally with the whole sentence and paragraph to avoid bombarding your visitors with keywords.

Make Your Meta Short and Simple

Meta description appears on Google search results just below the title of the webpage. This is important because it serves as a hook for your audience to click the link that leads to your website. Use the 150 characters you have effectively by making your description engaging and clear.

Optimize Your Images

The design of your site is not the only thing you should be focusing on. The best SEO service from search marketing agencies can help you optimize these images on your site. This includes incorporating the appropriate keywords to the image name and alt image tabs.

Encourage Subscription

Don’t let the business-customer relationship end when a visitor closes your website. Make sure your site has a button for people who want to subscribe to your e-newsletter. This way, they can get updates whenever you have new content available.

With the right SEO strategy, you can stay ahead of the competition and bring more results to your website. Your business will experience more traffic and gain revenue in no time.

3 Local SEO Stats Every Business Owner Should Be Aware Of

SEO

SEOIt’s important for local business owners to know how important it is for their e-commerce site to rank high in local search results. Because the Internet has become the leading source for consumers to find local business information, not having a strong online presence in terms of local search is highly detrimental in your marketing efforts.

Google conducted a study regarding local search behavior, which revealed that local searchers are highly likely to take action and become paying customers. Below, PRCaffeine.com shares three important local SEO statistics from the said research every business owner should know to improve their existing online marketing efforts:

About 88% of Local Searchers Trust Online Reviews As Much As Personal Recommendations

Local businesses should never neglect the importance of gaining positive online reviews. An increasing number of consumers are using Google to get recommendations and referrals for businesses near them. A great place to start when looking for a place to list your business is by simply searching for your business name and the keywords you believe your potential clients may be searching for. Identify which review sites are most prominently displayed for these searches and start making the necessary changes.

More Than 60% of Local Consumers Have Referred to Local Information Available in Ads

Google also found out that consumers have a clear preference in terms of having ads customized to their surroundings. Their research revealed that about 67% of smartphone users want ads that are customized depending on the city and ZIP code, whereas 61% prefer ads that are customized according to their immediate surroundings. So, when targeting your ads for local consumers, target them by location and use location extensions.

Local Searches Can Lead About 50% Of Mobile Visitors to Visit Brick-and-Mortar Stores Within One Day

Google’s findings also revealed that about 50% of consumers who did a local search using their smartphone also visited a shop within the same day. Also, 34% of those who searched using their computer or tablet also did the same. This shows that ranking in local search has a direct impact on a business’s in-store traffic.

With all this information in mind, it’s important for local business owners to make sure their site and content are optimized for local SEO. Also, their businesses should be listed on local review sites.