Tag Archives: marketing

Up Your SEO Game in the Last Quarter of the Year

SEO in DenverThe last few months of the year are perfect for e-commerce sites, as they’re a prelude to the sale and holiday seasons. They’re also the last chances to raise annual sales.  Retailers will be competing with sales left and right, website after website.

As the shopping rush raises your traffic, you need to match the golden opportunity to an upgraded SEO strategy. And, you can do so by making a few simple adjustments. Here’s a list of them.

It’s All in the Sale

Digital marketing agencies like Denver Data Web agree that content is a huge part of a knockout SEO strategy, and it can’t ring truer during the season. It’s when your visitors take note of what you have to offer, and what better way to keep them up to date than to post content regularly?

The holidays are a time when your customers want to see special offers the most, which is also why you can expect higher sales, in addition to higher traffic. When it comes to announcing sale and discount offers, remember to:

  •  Have a clear call to action

–      You need to encourage your customers to add products to their carts almost immediately after they click on your page. If you’re selling specific brands, include a direct link to their site/page that says what they need to do to get the item.

  • Mind your keywords

–      Research on keywords that generate searches during the holidays. Sales and discounts are obvious picks, but to make your page specific to customers, learn what they look for on your page. Integrate that with what you offer.

  • Talk about time

–      Make it clear that your sale/offers will last only until a certain period of time. If you’re thinking of extending it, make an announcement and have your visitors share it.

Don’t Keep Up With the Rush

The rush is for the customers, not you. Once you have a list of keywords and a clear idea of what you want to offer, get around to writing your spiels (yes, even those you intend to publish on Christmas). This saves you a lot of time, as you’ll just have to hit “publish” when your customers begin their shopping sprees. No need to scramble for words and risk having embarrassing posts.

Mobilize

Mobile e-commerce makes up a big percentage of US e-commerce. To get the most out of this trend, make sure your website is mobile-friendly, as your customers are likely to be doing last-minute shopping in the car, with their smartphones in tow. You won’t want to pass up the chance.

Leveling up your digital marketing strategy will get you ready for a haul in the last few months of the year. Get started before the rush comes, and you’ll be sure to get the most out of it.

Are Physical Banner Ads Still Effective in Outdoor Marketing?

Outdoor MarketingOutdoor marketing is still important in the internet age. Consumers are visually influenced to purchase a commodity when they see it on a regular basis. Banners and billboards along the roads are a great reminder. Most people will remember to buy a commodity because they have seen so many times. 

While it is true that digital marketing has taken over the business world, the importance of industrial screen printing cannot be downplayed, Signs n Stuff says. You will be surprised at how important banner ads are in the current digital world. After all, it is not always that consumers can access their digital content yet they can see banners every time they drive.

Here are some of the reasons physical banner ads are still effective.

They are still economical

Advertising banners can be placed anywhere. Target locations that potential customers are likely to be. Every time consumers see the ad chances of becoming, real customers increase. Marketing and product promotion depends heavily on publicity. Your marketing strategy is said to be effective when you achieve this goal without having to spend too much money on it. Physical banner ads are exactly what you need.

Banners are easy to remember

Banner ads are simple, clear and precise. The simple slogan or photo is enough to get the brand message out there. Customers are likely to remember a slogan better than long messages. Your product or service will always come to mind every time the customer wants to buy something related to it.

Furthermore, banners do not lose value with extended exposure. In fact, banners that stay up long reinforce the message. This way, businesses get the best value for their money.

Banner ads are highly customized to specific target customers. It is possible to manipulate the design to match exact needs of the consumers you want to reach. Some products need vibrant advertising while others are best advertised with minimal patterns. Know what works for you before printing the banner ad.

5 Proven and Tested SEO Strategies to Use

seo

seoNo matter what business you own and operate, you need to build a website and a great online presence to grow it. One marketing method that can help you achieve this is search engine optimization. Here are some ways to help you develop an effective SEO strategy for your website:

Use Optimal Keywords

Google AdWords Keyword Planner and many other keyword search tools are available to help you determine which search phrases suit specific content and web pages. Use these resources to make sure your website ranks high on search results.

Include Keywords Naturally

Keyword stuffing will bring you nowhere. What you must do is organically place your keywords in your content not more than two times. Make sure it is not forced, though. It must still fit naturally with the whole sentence and paragraph to avoid bombarding your visitors with keywords.

Make Your Meta Short and Simple

Meta description appears on Google search results just below the title of the webpage. This is important because it serves as a hook for your audience to click the link that leads to your website. Use the 150 characters you have effectively by making your description engaging and clear.

Optimize Your Images

The design of your site is not the only thing you should be focusing on. The best SEO service from search marketing agencies can help you optimize these images on your site. This includes incorporating the appropriate keywords to the image name and alt image tabs.

Encourage Subscription

Don’t let the business-customer relationship end when a visitor closes your website. Make sure your site has a button for people who want to subscribe to your e-newsletter. This way, they can get updates whenever you have new content available.

With the right SEO strategy, you can stay ahead of the competition and bring more results to your website. Your business will experience more traffic and gain revenue in no time.

Go Beyond the Distance: Building an International Online Presence for Your Brand

promotion

promotionGoing global is easier more than ever because of the many opportunities in the online world. You can build your brand in various countries with the help of online marketing campaigns. If you are seriously considering the option of targeting more countries, you should work with both local and international marketing experts.

The digital marketing experts of PRCaffeine.com recommend the following when going global:

Cultural Idiosyncrasies

You should be aware about the culture of the specific country you’re planning to target. Do they prefer a formal or informal tone with their content? Do they have certain authority figures? Do they want a soft or hard marketing approach? These questions can make your online marketing campaign more effective. Study their local lingos and expressions, as some words may mean something different to them.

Level of Technology

Countries have different approaches in technology. Some countries use laptops and desktops more often than they do mobile phones and tablets. Some have 4G Internet connection speed, while some only have 3G connections. The types of social media sites they use may also vary. Gather information and use this as a guide to know what type of ads you must develop for your online marketing campaigns. For instance, it’s not advisable to use video ads if loading time is slow.

Trending Topics

Working with an SEO agency that handles international campaigns is advisable to keep up with the latest trends in certain countries. Knowing the trending topics will give you a clear view of what the audience finds interesting and humorous; this is a great way to connect with them on a personal level through different channels. When reinforced, this kind of relationship can result in brand trust.

Knowing which countries can appreciate what you’re offering is the first step to success. Once you determine the countries that match your audience demographics, you can move forward with your online marketing strategy.