Over the years, industry experts have extensively discussed the best practices you should observe for an SEO campaign. There is the idea of building links naturally, creating compelling content, and leveraging social media. All these things, however, are just one aspect of being skilled with online marketing. When you have a business with a physical storefront, what you need to do is local SEO.
As with any attempt to boost online presence, ensuring the effectiveness of your local SEO campaign begins with your very website – on-site optimization, as industry pundits call it.
Local on-site optimization is just like how you typically make a website rank on the SERPs. You still have to create valuable, keyword-rich content on your homepage and internal pages, foster phenomenal user experience through the web design, and streamline metadata, snippets, and schema. Once you deal with these things, it would be easier for Google’s crawlers to index your website and help you achieve better rankings.
When you’re doing this for a national SEO campaign, the effort usually stops here. The case for local marketing, however, is quite different. Going local means exerting that extra effort for better online presence.
You have to make certain additions to your pages to render it valuable for a local campaign. The idea of local SEO focuses more on the vicinity where your main business is. This means everything you do must center on the neighborhood where you run your business. For example, when you run a digital marketing agency in North Dakota, you cannot simply use the keyword SEO specialist; instead, you have to write it as SEO specialist in Fargo to improve your visibility in your locality.
While the listings and citations greatly help your online presence, local SEO still depends on your on-site optimization for it to work wonders. When you know what to do with your website, you are a step closer to becoming a highly visible enterprise in your area.