Category Archives: Web Design

When to Keep (or Ditch) Your Graphic Designer

Graphic DesignersWorking with graphic design companies can be a piece of cake, but not when you choose a designer who keeps making the worst mistakes ever. As the client, you always have the last say on what to approve or disapprove. Thus, knowing what is good for your website is as good as finding the right graphic design company.

1. The Grammar is Simply Flawed

Be wary of grammar flaws. Nobody’s perfect and these things do happen, so you have to keep a fresh set of eyes whenever you check and review what your graphic designer has done. When the grammar is wrong, your audience might misinterpret your message. What’s worse is they might find you less credible than you truly are.

2. There Are Too Many Fonts

Font styles depend on the kind of blog you have, whether it is a personal website or a business-related one. Fonts help attract attention, but having too many conflicting styles might do more harm than good. They could clutter the space or page, and they might distract your readers.

3. Using Stock Images

Digital Ads International Pty Ltd suggests finding graphic design companies that know what they are doing. Usually, these graphic design companies have in-house artists who do the job. In some cases, they have to refer to Google images while still maintaining the uniqueness of the presentation (i.e. a collage). If your graphic designer keeps scouting for stock images, then that says a lot about their real abilities.

4. Failing to Proofread

Ideally, you should receive the final product with no edits or mistakes. There are times, however, when graphic designers fail to proofread their material. It’s your job as the client to be proactive as well. Check the text, the quality of the photos, how the image looks on your website, and all the other graphic elements involved.

5. Forgetting to Send Zipped Files

Depending on the contract between you and your graphic designer, the latter at least is responsible for sending you the zipped files as a backup should you find missing elements in the design.

Finding the right graphic design company to work with could be challenging, but you’ll appreciate the effort once you get to work with them smoothly.

Is SQL Server Beneficial for Your Startup?

SQL ServerIn today’s digital world, big data is an essential part of many business processes. Hence, there is a need for companies to employ solutions that can manage a mass of raw data on a daily basis. Good thing, database management tools, such as Microsoft’s SQL Server, are available today to enhance everyday business operations. But for startups, will SQL server be a game-changer?

Speedy Applications

DBA Services and other IT experts say that tech-focused startups can benefit a lot from SQL servers. For one, this tool can help improve the speed of several computer applications, allowing the business to run at a quicker pace. If you own a small business that relies heavily on online transactions and tech apps, equipping yourself with an SQL server is a great decision. Employing this tool might actually give your company an edge over other tech startups.

Cloud Connectivity

If you want your staff to be always on the move, you need a server that features cloud connectivity. With SQL server, your employees can access big data platforms in the cloud through their mobile devices. So even if they are not in their respective work stations but as long as they’re in the office premises, employees can access and analyse both internal and external data.

Scalable Solutions

Another benefit that your startup can enjoy from the SQL server is its versatile solutions. Whether you want a server that works on-premises or in a cloud platform, the SQL server can help you. But more importantly, it has tools and features that can improve the efficiency of your business while storing a large amount of data that your company needs.

With these benefits, it looks like that Microsoft’s SQL server is not only for the huge companies. Startups, especially those who rely heavily on apps and online processes, can benefit from this innovative tool, too.

What You Need to Know About SFP-10G-SR-X

Ethernet Connection EquipmentAlthough a 10-gigabit Ethernet connection is considered to be common in most organizations, which were not the case a few years ago. In fact, the rollout of the 10-gigabit Ethernet took a lot more time than its predecessor. Due to its popularity in the market, it is not surprising that there are more than a handful of options currently available for users.

One of the more popular options when it comes to Ethernet equipment would be the SFP-10G-SR-X of Cisco. OptDex and other Cisco platform providers list what you need to know about it:

The Technical Aspect

The Cisco 10GBASE SFP+ line of modules is one of the newest options currently available to users. It’s recommended for those who are putting up data centers or are working on their service provider transport applications. This makes them a good choice for those have call center operations.

Some of the features that are common among these modules would include support for OTU2/OTU2e, flexibility of interface, the capacity for digital optical monitoring, and the ability to interoperate between 10GBASE XENPAK, 10GBASE X2, and 10GBASE XFP. It is also the smallest Ethernet connectivity option available.

The Ideal Usage

The SFP-10G-SR-X specifically is recommended for those who are looking for a module that can handle extreme temperature ranges. It works on an 850-nm wavelength and is typically partnered with an LC duplex connector. It is also a good option for those who are looking for a pay-as-you-populate Ethernet networking models.

Now, while you might already be sold on getting an SFP-10G-SR-X, keep in mind that it is still best to get in touch with networking specialists. These professionals are familiar with the different factors that need to be taken into consideration before you can set up and install an Ethernet in place.

SEO Tasks: Let the Experts Do Them

SEO Tasks in PerthYou’ve just built a website for your business, and you want to earn high rankings in search engines. For this, you’re trying to educate yourself about the numerous SEO techniques that you should apply. While you’re making a wise move, know that it is wiser to hire a professional instead. You may want to consider the service of an SEO agency. Perth has a number of experts who can truly help you attain your goals for your business website.

Having doubts? Below are the benefits of hiring an SEO agency:

  • You get to save a lot of time.

Doing SEO is not an easy task. There are many things you need to understand, and it will take time before you can correctly apply all of them. Should you hire an agency, you can focus on other equally important things. All you need to do is choose the best agency for you, and everything will be well.

  • SEO professionals can deliver better results.

Of course, you can do SEO if you really want to. But professionals know better than you do; hence, they can produce better results. There are a lot of things they can do for your website – things you can’t do on your own.

  • You can expect high-quality work.

As the previous item implies, SEO professionals are knowledgeable people. And so, you can expect them to do their assignments fast and efficiently. You can even raise your standards depending on your goals for your website and the level of your service provider’s knowledge and skills. Reality check: No one can expect that from amateurs like you.

  • You waste no effort.

Try to do the job, and you’ll end up having to repeat some steps. Worse, you might need to review your notes to make sure you understood some ideas correctly. Hiring an SEO agency can save you from such unfavourable happenings. The experts you’ll be working with know what they’re doing; hence, no amount of effort will be wasted.

These are just some of the many advantages of hiring an SEO agency to work on your website. Yes, it’s good to learn about SEO; but don’t try to do it yourself during the learning process. Stop being doubtful, and talk to an expert now.

Your Pricing Strategy: Is the Price Right?

POS Machine in Teaneck StorePrice is one of the biggest factors in a consumer's buying decision. Most buyers compare prices from different sellers and determine which offers the best deal. This raises the question, "Are you charging your customers right?"

It might seem easy — you allot a price on a product to make up for the production and marketing costs. Product pricing goes beyond that, though. You can charge too much and end up losing customers, or you can charge too little and risk business failure. 

To make sure you are on the right page when it comes to product pricing, here are some pointers you can follow:

1. Ensure your vendors are following your product pricing.

If you have multiple vendors, make sure they comply with the Minimum Advertised Pricing policy. One way you can do this is through map policy enforcement, as PriceManager.com suggests. Be diligent in sending compliance issues and tracking MAP violations, so vendors will follow the pricing threshold you set. This helps you maintain brand value and protect your seller margins.

2. Gauge your customer's behavior and willingness to pay.

How do your customers react when you offer discounts? What is their initial response when a new product comes out? Your customer's behavior and willingness to pay for your products should be a factor in pricing. Do a survey and get their feedback, so you know how customers value your product.

3. Understand the market demand.

Knowing what customers want will give you a clear idea of how to diversify your product offers. Customers are more likely to purchase from a business if they have multiple options. As industry authorities illustrate, customers sort the bad options from the good ones, leading to a perceived product value. This perception drives them to make a buying decision.

Product pricing is both an art and a strategy — you have to be creative and wise in applying the right charges to your items. This way, your business remains afloat and ahead of the competition.

How to Market Your Apps Effectively

application

applicationMany businesses today hire app developers to create mobile applications that will help them reach their target audience better. Compared to a mobile website, these are more accessible because users can access these with or without an Internet connection. These also stay on their smartphones, exposing your brand to them every day. A good app is useless, however, if it doesn’t generate downloads. This is why you need to market it properly.

Online Advertisements

An interesting ad will grab the attention of users immediately. This helps you generate more downloads for your app. Advertising is a good investment, as it usually shows positive results if done right. In addition, online advertising can reach people worldwide because it doesn’t focus on a single locale. It’s also a good idea to use Quick Response Codes or QR Codes, so users can simply scan the matrix barcode. This way, they don’t have to search for the file name in their respective app stores.

File Name and Description

Think of a simple yet concise file name for your app. Even though it’s ideal to be unique, simpler words are easier to find on search results. These will serve as your keywords. For instance, applications with the words “photo” or “game” might be more appealing to users. The description will tell everything about your app, so make sure to include the necessary details. File size, compatibility, functions are some examples. When hiring app developers, it’s advisable to ask for their suggestions as well.

Social Media and Blogging

If you have accounts on social media sites like Twitter and Facebook, then it’s ideal to spread the word through these platforms. Encourage your followers to repost or re-tweet your posts about the new app that you are releasing Getting in touch with famous bloggers and online personalities is also a good idea. They can write a review and advertise your app on their sites, allowing you to network to their followers.

Mobile applications don’t only involve the development process. It needs to reach your audience, so you can get a return on your investments as well. Ask for the advice of a professional app developer to get additional information on how to market your apps properly.