Category Archives: Technology

Learning the Fundamentals: Three Ways to Prepare for PPC Management

PPC Management in DenverPay per click is one of the most effective ways to gain more customers and maximize revenue opportunities. Before seeking out the help of a PPC agency, however, managers from Denver should also learn the fundamentals of the discipline so they can manage the PPC services effectively. What are the different ways you can prepare for PPC management?

Take a Google AdWords Certification

Taking an AdWords certification course is the best way for you to learn the fundamentals of working with PPC. All you need to do to gain access to the free Google certification is apply as a Google Partner.

If you need to learn the basics as fast as you can, take a crash course on Google AdWords. The internet is full of study guides that cover AdWords fundamentals, search, and display advertising. Just make sure you supplement the knowledge you find online with your technique — search advertising is highly customized and doesn’t employ a one-size-fits-all approach.

Track PPC Tasks and Deadlines

Managing PPC comes with the responsibility of tracking tasks and deadlines. Using a project management application can help you set reminders, collaborate with team members, and gain approval.

You’ll need to monitor the tasks on both a daily and monthly basis. Checking the account every day is necessary, so you compare the statistics of ad spending and revenue. On the other hand, monthly checks will enable you to track poor-performing campaigns and perform bid optimization.

Create a Budget for a PPC Audit

If you want to create a great boost to your return on investment, try getting a professional to audit your paid search before it goes live. With expert guidance, you can be sure that you’re on the right track and that you have everything down from the account set-up to the launch. You can monitor it yourself afterward for more certainty in the process later on.

Channel failure is not always to blame when the return for a PPC does not come out as intended. No matter the cause, however, with the right preparation and management skills, any manager can make sure that PPC ends up a success.

The Perfect Site: Creating a Web Design That Reflects You

Designing your own websiteThe idea that “everyone or everything has its own website” is not quite true. But, if you do decide you want one, it has to stand out among the others taking up online real estate. Let this article help you achieve that.

Mirror Me

No matter the type of website you build, it should reflect you. Web design isn’t simply about graphics and content; it’s also about your name, essentially, your brand. You don’t have to showcase your entire self online. Show what you are comfortable with and let the ideas flow from there. Think of what the site will be about. Is it a personal blog? An online store?

Get your ideas down on paper get a feel for how you want visitors to move from page to page. Decide, too, on your layout, the colors, and fonts. To make your site stand out, it should “speak” clearly in your voice through every element. By doing so, it will be easier for you to make your mark amid the hundreds of sites already up.

Create a Community

Project the “you” that you want to project online. Write your text as though you were speaking face to face with your audience. A sense of involvement and community will get visitors to keep coming back. Let your audience participate in your online life. Create a mailing list, do podcasts, hold contests and raffles. You can even share a tutorial or two if you find something that you feel your audience will enjoy.

Creating highly visual content and publishing content regularly can help boost attention to your site. Bonus points if you link to and mention others who have the same interests or values as you. This can create a whole web of link-backs and shares which can help boost your traffic.

More Than Just Home

Live in Utah? Your community doesn’t have to be limited by those around you. Draw those from out of state into your story. And if you sell your brand well, you can be on your way to getting the perfect online reflection of you.

Here’s Why You Don’t Get Any Benefit from Purchasing Pirated Software

Pirated SoftwareSoftware applications abound. There are genuine ones and pirated ones. You may be tempted to secure pirated software to save on costs. This is a bad idea.

Pirated software often glitters like gold, considering its lower cost when compared to genuine software. However, there are certain ramifications when you get illegally obtained software. You don’t want to experience any of the dire consequences.

A Federal Offense

If you have been an obedient citizen, paying your taxes and following the rules, you might be surprised to find yourself facing criminal charges if you choose to purchase and use counterfeit software. Software piracy falls under the category of a federal crime. Acts considered as software piracy include unauthorized use of copyrighted software.

Malware Alert

If you want to expose your computer to malware, which could do some real damage, go for pirated software. MIT said that malware programs can steal your passwords, annoy you with pop-up advertising, steal data, infect machines on the network, and even transmit your information to advertisers. To avoid this, IT Factory says it’s better obtain genuine software applications, such as a copyrighted Microsoft Office download from a trusted site.

No Software Updates

Software updates are important features of any application. Updates from manufacturers provide enhanced security to the software and add new features to it. If you purchase pirated copies, you will not be eligible for these updates, which will render your whole system vulnerable. To avoid compromising your system’s security, buying genuine software is the best way to go.

Now you see why it’s not a wise decision to choose pirated software. Yes, it may cost less, or at times it’s free, but the consequences won’t be worth it. You wouldn’t want to commit a federal offense, deal with malware, or expose your computer system to a security breach.

With this Phone, You can Freely Roam the Earth

Person On the Phone

Person On the PhoneNowadays smartphones and tablets are getting people all over the world connected. With all the apps and nifty features, you certainly have greater chances to talk to anybody even half-way around the world. But that’s assuming you have a constant, unwavering coverage.

The New Sun

Italian astronomer Galileo Galilei must have caused the world to stop when he laid out his findings that the sun is the center of the solar system and not the Earth. Today, however, a different sun is becoming the center of everybody’s lives. And it’s causing everybody to stop every now and then: mobile devices.

Officially, there are more mobile devices – smartphones, tablets, cell phones – than there are people on Earth. UK-based Independent notes the number of mobile devices has reached 7.22 billion, a number higher than Earth’s total human population of 7.19 billion.

If you are not sure if these devices make people stop, just watch a mall tour featuring Jennifer Lawrence or X-Men’s Wolverine superstar Hugh Jackman. See how everybody stops to take a picture via their smartphones. However, even if these communication devices are so pervasive, they are severely limited when you talk about getting you connected.

Power of Satellite

While you may view your smartphone as a tool for connecting to other people, connecting is actually a major issue with these devices. As Lifehacker reveals, of the 10 most annoying issues smartphones are notorious for, it’s their inability to connect that stands out like a sore finger. Blame it on dropped calls, poor quality signal etc.

This is why a satellite mobile from comes in most handy. As this kind of phone is getting coverage from the signal beamed by satellite hovering above the Earth, you can enjoy reliable coverage wherever you are on the planet.

It is for this reason that satellite mobile, also dubbed as satellite phones, has become an indispensable tool for government agencies like national disaster committees who must stay connected all the time. Or for that matter, adventurous globetrotters and jet setters.

With phones like these, you won’t fear losing coverage anywhere you maybe on Planet Earth.

A New Way to Converge Online

Web Conference

Web ConferenceWhen people across the globe need to converge, they usually arrange a schedule and location. They travel by airplanes, book for a hotel reservation and stay overnight. But conferences need not be expensive nowadays. People can now converge online using web conference calling.

Adigo explains this new technology and how it can benefit your business.

What is a Web Conference?

With web conference calling, all the participants are gathered in one website or software that connects to a common server. They simply log in with their user name and password which leads them to the group channel or conversation. Here they can discuss their meeting by attaching files such as PowerPoint presentations. What’s great about web conference calling is that only one window appears with everything on it. No need to separate screen windows. This minimizes shift of attention.

You chat with all the participants and attach files in one website. Instead of renting a place to hold your meeting, the website becomes your meeting place. The great thing about web conference calling is that everything is recorded loud and clear.

Record the Meeting

In case you were absent during the meeting and you need to be informed, you can go to the company’s website and play the recorded meeting at your own pace. You can pretty much rewind and play the recording like a VCR. You can also have access to all the attachments and PowerPoint presentations used.


Is there anything important discussed during the meeting? Do you need a hard copy of the script? No problem. Since the meeting can be recorded clearly, you can also have it transcribed. This way you will never miss an important thing that was said by any of the participants. The one transcribing or writing down the minutes can also keep track of the meeting’s time.

Future Meetings

The same procedure applies to all of your meetings. Should you need to bring up a topic that was discussed in the previous meetings, you can always look and refer to a file from your website.

Web conference calling simply makes meetings hassle-free and inexpensive too. Most of all, you are sure that you can have it recorded and retrieved any time, in digital form.

Lorry Cranes: Hoist and Transport Loads

Lorry Cranes

Lorry CranesA crane is a long-term investment. When buying a crane for business purposes, do enough research to ensure that your investment is sound. One kind of crane that is used by many businesses is the lorry crane. Of course, this means the crane is mounted on a lorry, so it is only good for light to medium loads.

Lorry cranes are generally used in all kinds of sites for hauling or hoisting loads, and for transporting them to other locations. These cranes can easily lift and carry light to medium loads.

If you plan to buy a used lorry crane to meet business requirements, Wong Fong advises some considerations:

– Consider the purpose of the crane: since you will be paying quite a bit of money for the crane, you need to make sure that the all your business needs of hauling or hoisting can be handled by the crane, in terms of load or transportation of the load, etc.
– Consider whether your work area has enough room to operate the crane safely: safety is the utmost concern, especially when handling heavy equipment like cranes. Operating cranes in small areas may put your employees at risk. Choose a lorry crane that meets your requirements.
– Consider the service options: before buying a used crane, check whether the manufacturer or other companies provide support or service for the crane of your choice. Having to take your lorry crane to distant places just for service may be uneconomical and a waste of time.

You can easily find lorry cranes for sale online, or with local dealers. Many companies deal exclusively with the reselling of previously owned cranes of all kinds. Before you decide which lorry crane to buy, make sure to know what you want. Buying larger cranes or cranes with features that you may not require may prove uneconomical.

The Convenience of Online Ticketing

Online Ticketing

Online TicketingBack in the day, the only way to get bus tickets is if you line up with hundreds of customers looking for the same ticket. Not only is this method very inconvenient, but there is no way to know how long the supply of tickets would last. In fact, riots erupted because of disgruntled passengers denied tickets after waiting several hours in line.

Good thing that the Internet came along, and with it came the technology to reserve a bus seat tickets online. Here is how an online ticketing system simplified life for hundreds of passengers.

No More Wait Times

With an online ticketing system, long lines at ticket counters have faded to obscurity. People no longer have to suffer the indignity of waiting in line to get a simple bus ticket. All that they need is an Internet connection and a smartphone, and customers can literally buy the tickets anywhere, anytime.

Saves Time

People can do more with their vacation and travel schedule, as the pressure to secure a ticket is no longer there. Online booking frees up the schedule of many travellers so they can enjoy their vacation more.

For instance, instead of languishing in a long line of sweaty passengers, they can reserve their bus seats while sightseeing or shopping. The time they save means an extra day or at least half a day they can spend resting or fulfilling their travel itinerary.

More Destinations

Online booking allowed bus companies to accommodate more customers. They now offer more destinations than before, as the system allows customers to purchase tickets to virtually anywhere.

Secure Process

The online bus ticketing technology uses an encrypted protocol that protects the data of customers. One can pay using a credit card, which again adds a layer of convenience for passengers, so they need not bring cash with them.

Online bus ticket reservations are one of the things that Internet users can now do in the comfort of their home, similar to online reservations for theatres or events. This gives users to choose a seat, a schedule, and a destination all in a single minute, in the comfort of their own homes.

Want A Stress-Free Trip? Use Vehicle Tracking Devices!

vehicle tracking devices

vehicle tracking devicesWhether you are on a pleasure trip or a business tour, make your travel as comfortable as possible. You pack all your essentials, including travel documents, a first aid box and that special night cream. But, have you thought of carrying a system to track your vehicle?

There was a time when vehicle-tracking devices were meant solely for security purposes. Today, however, these units have added more applications not only for individuals, but also for businesses. Simply put, these devices have made travelling more stress-free. Here is a more detailed discussion from Navman Wireless:

Reduced Time Wastage

When you are on the go, your first aim is to reach your destination as fast as possible. You do not want to sit in the car for prolonged period feeling all lost. During these situations, a vehicle-tracking system can come to your rescue. This device can tell you your precise location and help you navigate towards your destination via the shortest possible route.

Reduced Fuel Use

When you take the minimum time to travel between two places, you will end up using a lot less fuel. For travellers on a budget, this makes things lighter on their pocket, especially during a family vacation. For a business, it amounts to much money saved that can be put elsewhere for business expansion.

Know Where What is

With a vehicle tracking system in hand, you will not feel new to a place at all. This device will tell you where the tourist spots are located and how you can reach them swiftly. It also gives you a good idea of where you can shop, eat and make merry at affordable rates. You can also learn about alternate and more scenic routes to take.

Finally, the system will also tell you if your car has been stolen and let you know about its precise location. With all these benefits, you can expect stress-free travel all the time.

The Essential Roles in ITSM

it sevice

The IT service management life cycle involves many roles supported by companies, such as One path Systems and Amartus. Some roles are limited in scope to one specific process, while others have responsibilities in several processes. For instance, staff members may need to perform different roles at different times, or several roles at the same time. This depends on their specific job description, situation, and processes they’re interacting with.

To elaborate on this, here’s a list that provides the core responsibilities that define the roles across the IT service management framework:

Individual Roles

These roles can include those of the business owner, change manager, implementation manager, incident manager, and lead technician. One of the most important individual positions is that of the business owner, who defines the business process and requirements for a service. The owner also oversees the business groups responsible for Tier 1 support for a service.

it sevice

Group Roles

These roles include organizational leadership, problem resolution team, senior leadership, service desk, service restoration team, Tier 1, Tier 2, and Tier 3. One of the most important group positions is that of the service desk, which functions as the primary point of contact for incidents that users report.

IT service management providers offer support for all individual and group roles. To provide better support for these positions, contact these providers and learn more about their products and services.

Dependable Internet Marketing: Knowing the Basics and Setting Expectations

internet marketing

internet marketingAn Internet marketing agency is basically a company that provides a wide array of online marketing services including web design and development, search engine optimization, pay per click advertising, email marketing, conversion rate optimization, and reporting. These services are essential for a website to gain footing or “presence” in an increasingly crowded online marketplace.Operating an online business makes it essential to hire a dependable Internet marketing company to work with, so you can achieve success faster.

Here is some advice when looking for trustworthy online marketing firms for your enterprise.

The first thing to look for when you need a dependable Internet marketing agency is a good reputation. This means that the company does what it actually advertises.  There are a lot of so-called online marketing agencies out there claiming to be the best but only a handful can really say that they are the real deal. Check out their reputation with their customers to see if they are satisfied with the products and services they offer before you decide to sign up with them.

Transparent and Truthful

An Internet marketing agency for your business should be one that is transparent and truthful with regards to how they are going to implement their campaign for your business. Make sure that they inform you on what kind of methods they will use to help your online business get a more consistent online ranking.

Be wary of companies that prefer to hide how they optimize your website or increase your social media followers, because chances are they are using artificial methods that, if discovered by the search engine, could be detrimental to the future of your online domain. Talk to them and ask questions on any topic of concern you might have. Reputable companies will go out of their way to educate clients so they can build a long and trustworthy business relationship.

Make sure to choose an Internet marketing agency that can provide you with measurable results that you can appreciate. There should be a time table when you can expect to see an outcome on the Internet marketing campaign that has been implemented for the benefit of your business. Note, however, that no online marketing agency can give an exact time frame for such outcomes. A realistic estimate is a better and more honest guarantee.