Category Archives: Internet Marketing

3 Techniques to Improve Your Online Marketing Campaigns This Year

Online Marketing

Online MarketingOnline marketing is a big industry because people use the web a lot to find businesses that offer the products or services they want. That’s why no matter how big or small your business is, you need to develop a website and build an online presence to take advantage of this big opportunity.

Here are online marketing strategies you need to learn this year to make your campaigns more effective than ever:

Content

Content will always be important in online marketing because without it, you can’t grow your credibility as a business. Content gives value to your audience and tells search engines that you are a reputable business. Right now, you must publish more long-from content that provides more vital information to your target audience. You must still publish content at least once or twice a week, but you should improve the quality by adding more details, resources, and valuable information.

Mobile Searches

As the web is more accessible than ever, mobile searches are now more important than those from desktops and laptops. That’s why a mobile-centric approach to SEO will do you wonders. Make sure the web design offered by your Denver specialist is mobile-friendly, the loading speed is faster than three seconds, and your website is completely usable no matter what device the user owns.

Schema Markups

Schema markups make it easier for Google and other search engines to know how to categorize and display your site correctly. This also allows users to know more about your business in a quicker and more efficient way. That’s why you need to make the shift and make sure you’re using Schema markups for your website. Artificial intelligence is next in line, so you must almost prepare for that.

These are just some of the most important techniques you must use this year to make your online marketing campaigns even more effective. This way, you can’t be left out by your competitors.

Tapping the Power of PPC: Pay Per Click Tips for Beginners

 Pay Per Click Tips in DenverWhen you want your company to be visible online, you’ll need ways to propel your business to the top of the search results. While using SEO is the ideal method to get your business to rank online, this might not be an effective option for you, especially when you're pressed for time or when your company is in a very competitive industry. If you fall under these scenarios, however, consider taking advantage of Pay Per Click (PPC) advertising. This strategy has the ability to get your company to boost your search ranking.

If you are new to PPC advertising and would like to learn more about how it can help your business, these tips can help you dive in and understand how PPC works.

Have Clearly Defined Conversion Goals

Before reaching out to a PPC service provider, define your conversion goals first. Identify the conversion goal you want to accomplish and the action you’ll take when visitors land on your website. To help you get started, set common conversion goals such as getting newsletter subscribers and completing lead capture forms. Having pre-determined conversion goals will help you choose the appropriate keywords and write effective ad copies around those goals.

Choose Your PPC Platform

Several advertising platforms such as Google, Bing, and Facebook offer pay per click options. To give you an idea of how it works, think about this: Google has the largest search volume, but you’ll shell out more cash for clicks. Bing might not have the same search volume that Google has, but it offers a lower average cost per click. Facebook provides very precise targeting options, but users usually won’t actively search for products or services offered. Each platform has its own advantages and disadvantages, so it’s essential to select one that will best suit your needs.

Do Detailed Keyword Research

Keyword selection can either make or break a PPC campaign. Thus, it is important to take your time in identifying the best keywords according to your defined conversion goals. In PPC, go beyond generic keywords and target buyer keywords. If you’re selling green widgets, for instance, don’t settle for the generic “green widgets” keyword. Yes it is the obvious choice, but it doesn’t make your product stand out from online competition — and make no mistake, there’s a lot of competition online. So, instead, go for keywords like “buy green widgets” or “buy green widgets online.”

Determine Your PPC Budget

To find out your budget, identify your ideal customer acquisition cost. Play around with the figures to set an initial starting budget, and then make adjustments later. You can continuously optimize your campaign to make your performance better.

Write Persuasive Ad Copies

Your ad needs to attract the attention of the individual performing the search. Your ad title, description, and display URL should have mention of the keyword that brought them to your ad. Write several versions of your ad, take out the ones that perform well, and allocate more of your budget to ads which result in conversions.

Double Check Your Landing Pages

Your landing pages should be highly relevant to the ad copy that delivered the visitor. If you are advertising a specific product or service in your ad, ensure that the person clicking the ad is directed to the relevant page, enabling them to make a quick purchase.

Keep Testing and Optimizing

A great online campaign doesn’t happen overnight. PPC advertising requires continuous testing and optimization to keep your campaign performing. A set-and-forget approach won’t work as you’ll need to constantly try out various ad copies, keywords, bidding strategies, and landing pages to keep your ROI going.

Use these tips to help you understand and execute great PPC ad campaigns. Remember that running this campaign can take up a lot of your time. By paying it constant attention, you can help boost your business’ online visibility. 

The Development of Social Media: More Personal, More Engaging

Social Media Engagement in MelbourneSocial media have been around for a long time, but it is only recently that businesses around the world have been learning to leverage their importance in fine-tuning their marketing efforts to reach their niche. This year has been a great year for social media for businesses, because the power trio of Facebook, Twitter and LinkedIn are facing some competition from players like Snapchat and Instagram, pushing the leading platforms to further improve their services.

Growth of Facebook

Facebook is still the undisputed leader of social media in most parts of the globe, Livelongdigital.com.au explains. The average age of its users is 40, which means these users have spending power. It owns Instagram, so it actually welcomes the competition from the photo blogging network. Just this year, Facebook launched its Facebook Live feature, which allows users to make live videos available for streaming by their followers, with the option to save the video after the live session. To make it more business-friendly, Facebook also launched its Messenger for Business, a communication channel that serves a customer service function.

Buy button integration

For social media companies, the primary way to make money is to use advertising, usually as part of the user interface or a user’s newsfeed. Ads are typically decided by an algorithm that does its best to customise every user’s feed according to their preferences as evidenced by their click behaviour. Now, businesses are adding a buy button on their ads, with an integrated pushcart function. From regular followers, users can become real customers when they decide to buy using that button.

More diversity in interaction

Interaction these days is not limited to what Facebook or LinkedIn can offer. Instagram recently introduced Stories and Snapchat offers a way for users to share short videos that expire upon viewing. What this shows is how customers demand that their apps and social cater to their more personal needs, and businesses are keeping up.

To make your social media more useful for customers, thereby keeping them engaged, it is important that your accounts are constantly updated and monitored. Customers expect interaction and answers to their questions. Without the support of a digital agency, it will be more difficult for you to do this personally, so work with your partner agency to make your social networking platforms more engaging.

These recent developments in social media are developing further to make the user experience more personalised and useful. Quality content is important, but what matters more to customers is quality connected with relevance. The more personal the experience gets, the more interesting it becomes to users.

What You Need to Know About Fixed-Rate and Adjustable Mortgage

Fixed-Rate and Adjustable Mortgage in OremIf you are planning to buy a residential property in the future, then you should be reading up on the types of mortgage loans you could possibly get. This way, you can weigh the pros and cons of each and find the best one for your needs.

There are two main types of mortgage loans, fixed rate and adjustable rate. Here are some comparisons to help you make an informed decision:

Fixed-Rate Mortgage

A fixed rate mortgage has a fixed interest rate for the initial period agreed upon. The bank doesn’t have the power to make any adjustments no matter what happens to the marketplace. There are two, three, five, and 10-year fixed rate mortgages and their interest rates go up as the years pass by. After the fixed period, the lender can adjust the rates. The risk is that the borrower doesn’t have any means to know how much the new rate would be.

Adjustable Mortgage

Adjustable mortgages rely on the marketplace’s interest rate to make the necessary adjustments. When the interest rate rises or falls, the monthly payment follows. The market index, cost of funds index, prime rate, and other index will determine the rate. Banks tend to give lower initial rates because of the risk you’re taking with an adjustable mortgage. If the risk pays off, you’ll have lower monthly payments.

Extra Charges

No matter which type of loan you choose, you should be mindful about the additional charges that come with it. This may include arrangement fees. The best mortgage rate in Orem and other parts of Utah, therefore, is one that doesn’t come with a lot of extra charges. Factor in everything before making a decision or else you might end up with a less than impressive loan to pay for the years or decades to come.

Make sure to do your research before making a final decision. This will help you choose the right mortgage type that you are comfortable with.

Up Your SEO Game in the Last Quarter of the Year

SEO in DenverThe last few months of the year are perfect for e-commerce sites, as they’re a prelude to the sale and holiday seasons. They’re also the last chances to raise annual sales.  Retailers will be competing with sales left and right, website after website.

As the shopping rush raises your traffic, you need to match the golden opportunity to an upgraded SEO strategy. And, you can do so by making a few simple adjustments. Here’s a list of them.

It’s All in the Sale

Digital marketing agencies like Denver Data Web agree that content is a huge part of a knockout SEO strategy, and it can’t ring truer during the season. It’s when your visitors take note of what you have to offer, and what better way to keep them up to date than to post content regularly?

The holidays are a time when your customers want to see special offers the most, which is also why you can expect higher sales, in addition to higher traffic. When it comes to announcing sale and discount offers, remember to:

  •  Have a clear call to action

–      You need to encourage your customers to add products to their carts almost immediately after they click on your page. If you’re selling specific brands, include a direct link to their site/page that says what they need to do to get the item.

  • Mind your keywords

–      Research on keywords that generate searches during the holidays. Sales and discounts are obvious picks, but to make your page specific to customers, learn what they look for on your page. Integrate that with what you offer.

  • Talk about time

–      Make it clear that your sale/offers will last only until a certain period of time. If you’re thinking of extending it, make an announcement and have your visitors share it.

Don’t Keep Up With the Rush

The rush is for the customers, not you. Once you have a list of keywords and a clear idea of what you want to offer, get around to writing your spiels (yes, even those you intend to publish on Christmas). This saves you a lot of time, as you’ll just have to hit “publish” when your customers begin their shopping sprees. No need to scramble for words and risk having embarrassing posts.

Mobilize

Mobile e-commerce makes up a big percentage of US e-commerce. To get the most out of this trend, make sure your website is mobile-friendly, as your customers are likely to be doing last-minute shopping in the car, with their smartphones in tow. You won’t want to pass up the chance.

Leveling up your digital marketing strategy will get you ready for a haul in the last few months of the year. Get started before the rush comes, and you’ll be sure to get the most out of it.

Out of the Comfort Zone: How Not to be Average

BusinesswomanFirst of all, “average” is just a concept that describes people’s unwillingness to do something extra. The whole concept may not sound dangerous at all, but if you get used to it, you’ll surely experience disappointing consequences — some of which will surely make you regret about not doing anything to exceed expectations.

So what are you going to do to stop being average and stand out? Below are some pointers that may help you out.

Start Small

Why not start with your routines? Routines are constant and complacent, and it will be a nice practice if you start making adjustments to them. So instead of simply brushing your teeth, add flossing to your list. Doing 10 sit-ups? Make it 20. No matter how small a routine is, make it habit to add an extra layer onto it.

Practice Makes…

…Perfect! There’s no motivational adage that could get truer than this. A world class Olympian isn’t made in one day. Michael Phelps and Maria Sharapova didn’t become world-class athletes just because they have the talent or whatnot. They are who they are now because of hard work, perseverance, and dedication.

Start to Love Challenges

Challenges are not always bad. They shape you up to become a better version of yourself. One of the best ways to acquire a new skill is competing against better people. It’s a win-win situation; in case you lost, the experience you had will be of great use in the years to come.

Find a Mentor

You can’t go at it alone. You will need a mentor to make sure you’re on the right track. Are you an athlete? Find a coach. If you run an organization and you want it to win an award, work with a Baldrige consultant.

Stepping out of your comfort zone will be a meaningful and amazing journey. The trick to this? Never stop challenging yourself; always top your success with another success.  

The Trump Card: What it Means for Mortgages and the Market

Mortgage MarketEveryone’s anticipating the U.S. Elections 2016, especially the results. It’s been one crazy ride for both parties, and bystanders can’t wait to see what happens next. When you have eccentric money-maker Donald Trump on the list of characters, who can blame them?

Despite his out-of-the-box methods and “questionable” political statements, Trump has a 30 percent chance of winning the White House, says expert oddsmakers—better odds than what he had in being the GOP nominee.

If there’s anything certain in this election, it’s this: anything can happen.

The Trump Card

What would Trump’s potential presidency look like for the industry—particularly for markets and mortgages?

According to Primary Residential Mortgage, Inc., a national and independent mortgage banker, uncertainty is a definite bet, which is unfortunate for markets who aren’t big fans of the unknown. If Trump does win, investors will be extra cautious unless they see a clear sense of where he’s going.

Marketers and mortgage bankers expect Trump and his team to be firm with some major policies. There is no room for uncertainty, as these have a direct impact on mortgages and the marketplace itself.

What the Future Looks Like

Investors and analysts expect numerous changes. For example, big banks might experience a few major blows. The GOP Platform called for the repeal of the Glass-Steagall Act, which allowed investment and commercial banks to work under the same area. Repealing results in big banks not having many friends.

The GOP 2016 platform remains the same with its stance regarding Fannie Mae and other government entities. But after 2012, it softened its opinion, promoting a reconsideration of both Fannie and Freddie. The future office might set some markers to further improve the housing market.

No one can say what the future holds in case Trump wins. But the market waits expectantly. Whoever wins, it crosses its fingers for better platforms and policies.

Brand Recognition: Turn Your Customers Into Brand Ambassadors

Brand RecognitionWhether you’re starting a small or a big business, it is necessary to advertise and hire the right services that will provide you with the most effective marketing products and strategies. One of the best ways to promote your brand is through promotional products.

Promotional products are still relevant and widely used in the marketing world. They are one of the oldest and most effective forms of branding, advertising and marketing. Apart from your customers spreading awareness via word of mouth, it’s possible for them to promote your brand through promotional products. In a way, they become your brand ambassadors. But, as suggested by AstutePromotions.com.au, for them to use your products regularly, they have to fit these guidelines.

Usefulness

Your promotional item has to be useful. That way, your customers can use it regularly and without them even knowing, they are promoting your brand. Research finds that useful promotional products are kept between one to three years on average and if your logo and brand name stays on for a long time, they will be constantly reminded of your business. If their family, friends or even acquaintances often see the product with you, some transference will occur.

Relevance

The promotional item has to be relevant to the products or services you offer. Just because you are spending more on the production of promotional items doesn’t mean they are going to be effective. Relevance to your service is key, so there is recall when your customers see your company name or logo.

Representation

Sometimes, companies choose the least expensive items to reduce production expenses. But, if these are poorly made or of low quality, they’re going to do your company more harm than good. Though these are given for free, they should still function well as they represent your brand. If they don’t, customers won’t trust your products or services based on the quality of your giveaway. If you’re interested in promoting your brand through promotional items, choose your partners wisely.

Get ‘Bored’ in Lorne, the Spectacular Seaside Town of Victoria

Great Ocean Road in VictoriaYou’ve probably heard of the Great Ocean Road in Victoria. It’s a popular tourist route especially during the holiday season. One place on this route, right about the Erskine River, is a seaside town on Louttit Bay: the town of Lorne.

Lorne in History

Named after the Marquess of Lorne from Argyleshire in Scotland upon marrying Queen Victoria’s daughter Louise in 1871, the town received homage from Rudyard Kipling when it inspired him to write the poem Flowers:

“But my hot-wood clematis,
Buy a frond of fern,
Gathered where the Erskine leaps,
Down the road to Lorne.”

Lorne & Its Relationship with Water

Tourists from all around the world visit this seaside town today to enjoy different beach activities, including surfing and swimming. Fishing enthusiasts come here for the barracuda, trevally and whiting. Google the place and you will no doubt find photos of a lovely, serene natural waterfall, the Erskine Falls; for this is where the mouth of the Erskine River is located.

The Falls Festival on New Year’s Eve attracts thousands of tourists to share the festivities with the locals. After that, on the first weekend of January, Lorne hosts the 1.2-kilometre Pier to Pub swim. This event holds the Guinness World Record for being the largest organised ocean swim worldwide. As many as 4,000 people join this competition. So you can only imagine how much preparation the town does for it – from Lorne food to accommodations and other tourism-related pursuits, says Chopstix.

Other Lorne Attractions

You can take a break from all the water-related activities in this town. Join the Great Ocean Walk, for example. Victoria’s breath-taking west coast is 104 kilometres of sand, sea, grass and fresh air. It’s like a scene from a painting each time you take a moment to watch.

Of course, you can’t go home without a few souvenirs to add to the hundreds of Instagram photos you are bound to post. Flying Fishes, Beachouse Gifts and many other shops will be glad to serve you with remembrances of Lorne.

Take a break from the boredom and have a blast in Lorne. Or take a break from the fast-paced city life and get ‘bored’ here, a wonderful seaside location that’s a grand example of the perfection of nature and culture.

5 Proven and Tested SEO Strategies to Use

seo

seoNo matter what business you own and operate, you need to build a website and a great online presence to grow it. One marketing method that can help you achieve this is search engine optimization. Here are some ways to help you develop an effective SEO strategy for your website:

Use Optimal Keywords

Google AdWords Keyword Planner and many other keyword search tools are available to help you determine which search phrases suit specific content and web pages. Use these resources to make sure your website ranks high on search results.

Include Keywords Naturally

Keyword stuffing will bring you nowhere. What you must do is organically place your keywords in your content not more than two times. Make sure it is not forced, though. It must still fit naturally with the whole sentence and paragraph to avoid bombarding your visitors with keywords.

Make Your Meta Short and Simple

Meta description appears on Google search results just below the title of the webpage. This is important because it serves as a hook for your audience to click the link that leads to your website. Use the 150 characters you have effectively by making your description engaging and clear.

Optimize Your Images

The design of your site is not the only thing you should be focusing on. The best SEO service from search marketing agencies can help you optimize these images on your site. This includes incorporating the appropriate keywords to the image name and alt image tabs.

Encourage Subscription

Don’t let the business-customer relationship end when a visitor closes your website. Make sure your site has a button for people who want to subscribe to your e-newsletter. This way, they can get updates whenever you have new content available.

With the right SEO strategy, you can stay ahead of the competition and bring more results to your website. Your business will experience more traffic and gain revenue in no time.