The dental industry is not a stranger to the way the business world is developing through this age of technology. Digital imaging, 3D printing for dentistry, and online scheduling of dental appointments are just a few of the ways technology has reached dental offices around the world.
If your practice is still finding ways to keep up with technology, you can start by building a strong online presence. Here are four ways to do that:
1. Create a Good Website
With 77 percent of Americans going online constantly, it’s easy to say that most of your target customers are online as well. You should have a website that engages a visitor and converts them into choosing your practice for dental work.
2. Go Social
Social media isn’t only for the teens. Many businesses have grown and become successful because of social media. Post informative blogs and photos that target the right audience. Give tips and make it easy for people to ask about your services through instant messaging.
3. Market through Videos
Video marketing has been around for quite some time now, and it’s about time you hopped on that train as well. You can also post these videos on your social media account and on your website to give people who are more visual a chance to get to know your practice.
4. Include Your Clinic in Your Local Listing Service Provider
Local listing services allow people to search for information on local hospitals, hotels, facilities, and yes, dental offices. If your clinic is in such a list, search engines will bring up your clinic’s information giving you a better chance of being chosen for dental work.
Each dental practice will have its own share of pros and cons for this, depending on your location and what it is you actually offer your patients. Customize each marketing strategy to make it work for you, and once you’ve gotten used to it, your hunger for other technological advancements to improve your practice will just come naturally.